You may already have met Graham – he operates an up-front, in-your-face marketing strategy which boils down to once met, never forgotten. It could be you’ve opened the door to him already – he pounds the streets each and every weekday, knocking on doors and making initial contact with potential future clients.
Graham’s policy is to proactively ask members of the public when they intend to sell their home – and once you’ve met this tall, English, former London cabbie, he’ll probably be top of mind to make a real estate connection. He wants to be your estate agent of choice before you have even decided to sell.
After driving a black cab in London for 18 years, Graham decided to travel the world, ended up in Cairns, where he met his wife, Liz, a casino dealer, and (to his own surprise) settled down. The birth of his daughter, in 1999, underlined his need to support a family and for two years he operated a barramundi fishing business.
After he moved to Cleveland in 2001, he saw an LJ Hooker ad and stayed with the company for more than four years. He then spent several years as the principal of another agency before moving back to LJ Hooker in December 2010. “I wanted to come back because I knew I would have access to the majority of the sales, the listings and the buyers in the area,” he declared.
Graham’s success revolves around giving regular feedback to vendor and buyer, being consultative and empathetic and ensuring there is an open dialogue.
And he believes that only by covering as much ground as possible can he build up his stock levels. “You’ve just got to get known to earn repeat and referral business,” he explained. “Walking the streets keeps me fit, gives me a tan and allows me to create opportunities.”