Iain Carmichael

Profile

Iain Carmichael

Director

LJ Hooker Property Centre

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Respectful. Honest. Professional.

Iain Carmichael

Iain has owned businesses in England and Australia for over 25 years including software companies supplying government systems and commercial applications.

He purchased the local LJ Hooker franchise 10 years ago and it has grown to become the top-selling LJ Hooker agency, across up to 700 offices, 4 years running - 2020, 2021, 2022, and 2023.

The company was named REB (Real Estate Business) "Australian Sales Agency of the Year 2024", after being a Finalist in 2020, 2022 and 2023 - from over 14,000 offices across all real estate Groups.

REB also awarded Iain Australian "Principal of the Year 2022" — and he was a Finalist in 2023 and 2024.

RateMyAgent (the industry website for customer Service and Results) recognised us as National Winners, 4 years running - 2020, 2021, 2022, 2023.

The REIQ (Real Estate Institute of Queensland) selected the business as "Sales Agency of the Year" in 2021 and 2023, and "Large Agency of the Year" in 2021.

The Australian Financial Review newspaper listed us as one of the "Top 100 Best Places to Work" in Australia - across all industries - across all companies and organisations.

Iain acknowledges that this is all a great blessing and would like to thank all the people who work here, as it is a massive team effort - everyone here has contributed.

Testimonials

without any doubt it was the best decision

Adam Gould

In November 2020 we made the decision to work alongside the team at LJ Hooker Property Centre. Of course, this was a big decision for us to make, but we know without any doubt it was the best decision!

We have been able to continue our service to our valued clients, and with the support of this phenomenally professional team we have been able to do this on an even more exceptional level

Thank you to the Carmichael family for welcoming us and supporting us the way you do!

My thoughts now are, I wish I'd come sooner!

Bruce Hutchison

I recently joined LJ Hooker Property Centre in November 2020 and came with 24 years of experience. I'm often asked since my move "what is it like?" and my automatic response is "next level to anything I have ever experienced".

The owners are so driven for their Agents' success, that they provide lots of agent support assistance including graphic designer, top-class in-house printing, telemarketing and so much more.

I have followed other Agents' careers since they joined and have watched them grow.

When I was invited to join this remarkable team I was initially sceptical but the proof is there with sales on the board and appraisal leads rolling in - it's only been a matter of weeks and I can already see that you can double or triple your business here.

If you can't double your income at LJ Hooker Property Centre you're just not showing up to work!

After only a short period I am now a passionate advocate for the Carmichaels and what they stand for. They only want the best for their Staff and Agents and as a result, the culture here is the best I've seen.

My thoughts now are, I wish I'd come sooner!

putting so much behind your agents!

Scott Harman - Real Estate Coach

I just wanted to let you know about some feedback I have been getting from your staff over the last few months.

It has been overwhelming support from the troops.

They are all so thankful for everything that you provide them.

The support you offer your team is second to none.

I have worked with a lot of teams and a lot of offices, and the support you offer is nothing short of outstanding.

I can tell you there is not another real estate office in existence that does the things you guys do.

Congrats on putting so much behind your Agents.

my Principal is supporting me to expand my business

Dylan Hopp

After five years of working in a team at another agency, it was time to take the next step in my real estate journey. After meeting with Iain and his staff at LJ Hooker, I knew they would be the right group of people to support me in my career. From the professional initial meeting; to their outstanding onboarding process; to their continued support and training - I am now on track to reach my goals.

The feeling of support provided by this LJ Hooker team is unmatched in our industry.

To put it bluntly, I'm not competing with my Principal for business, my Principal is supporting me to expand my business. This point can't be underestimated in its importance of taking your career to the next level.

I thought this was a big office, with lots of bums on seats, as they say. Actually the reality is that everyone here does well and the owners care about each and every persons' success. I didn't expect that, but it's true.

I would not hesitate to recommend any agent at any stage of their career to sit down with Iain and see how he and his team can assist you in taking your real estate business to where it deserves to be.

"Leadership is action, not position." Donald H. McGannon, these guys lead!! Day in day out! It's inevitable that success will follow.

Your systems and procedures have delivered far above and beyond

Donna Pinkerton

Just a quick note of thanks and appreciation to the Management Team at LJ Hooker Property Centre, Iain, Amanda, James, Stuart, and Graeme.

For over 20 years I have worked in, loved, and been frustrated by this Industry. It's so simple yet so hard at the same time. During my first few months here in your office I must say I am really, truly impressed.

You have managed to pull together what just about every office claim to offer but very few deliver on, real Agent support. Not just support, but a team of people who are committed to the Agents success with a smile. Your systems and procedures have delivered far above and beyond what I had anticipated. As a previous real estate office Owner and Sales Team Manager I know it's the elusive holy grail.

I've spent time thinking about why it works here and not many other places. What I see behind the scenes is a family-owned business and management team who take on distinct support roles while at the same time are fully committed to the same vision. The Agent Support Team is exactly the same. It's not about competition and ego, it's about systems, processes, and culture.

To put it simply you guys (and gals) rock! I love your work and look forward to some amazing results.

Thanks for having me.

well run and agent-focused this business

Sean Dawson

"It's hard to really convey just how amazingly well run and agent-focused this business is. The level of thought, effort, and attention to detail that is applied at LJHPC is easily the best in the industry. I've never experienced anything quite like it."

I couldn't imagine being anywhere else

Stephanie Marshall

In my 12 years of working in the real estate industry, I have had great exposure from every angle of how a successful business is run - I have never experienced such a well-oiled machine as LJ Hooker Property Centre, Raby Bay.

When starting my selling journey, I wanted to make sure I was joining an office that could help me take my own business next level. This can only be done with sufficient support staff and resources, which LJHPC absolutely delivers on!

Another thing I love the most is that the leaders of the business, are business people, not selling agents. Therefore, there is no conflict of interest, and it is in their interest to help me grow.

The best way I have been able to describe working as an agent here is 'it is like boarding an exclusive and luxury European cruise liner and getting the all-inclusive package'!

I couldn't imagine being anywhere else - I know will be an extremely prosperous venture.

I cannot thank you all enough for making me feel so welcome and part of the family. This is what I've been searching for since going out on my own and I finally feel like I'm on the right path to fulfill my Real Estate journey in every best possible way.

Thank you, thank you, thank you X

I am glad they persisted and grateful I made the move

Peter Stone

Having dealt with and been approached by many Real Estate offices over the past 20 years, I tend to treat initial offers from Agency Principals as "Guilty until proven innocent" so when approached by the team at LJ Hooker Property Centre I reluctantly accepted a meeting.

Having been with my former office for over a decade and having enjoyed my time there it was difficult to think that I might move but I was open to a discussion. Having listened to what they had to say, I was pleasantly surprised but still not ready to make a jump. I anticipated that this stance might be the end of things but Iain and Graeme we considerate of my position and patient when I let them know that if I did decide to move it would not happen quickly, I had an obligation and loyalty to my clients and an office that had treated me very well. This did not seem to be a problem for them and in fact, I got the sense that they appreciated values like this within their business.

After 7 months of follow-through and much in the way of the management team taking the time to walk me through how things would go, I made the move. It was a massive leap for me, and I was concerned that I had made the right decision, worried I may live to regret it.

I am very happy to report that, the culture, systems, support, and overall dynamic of the office from the Support Staff through to the other Agents and the Management Team has been fantastic.

They ensured that I "Hit the ground running", booking over 70 appraisals in the quarter over Xmas in a stabilizing market - with all of that effort now beginning to really bear fruit.

I am looking forward to a huge year and if this is how a few short months look, I can't wait to see where we are and a couple of years.

Thanks to Iain, Amanda, James, Stuart, and Graeme, and indeed the whole team at LJHPC.

I am glad they persisted and grateful I made the move.

has a culture and approach where the sole goal is to ensure you

Scott Gemmell

I have been in Real Estate since 2004 as a fully licensed Agent and Auctioneer. During that time, I have worked as a salesperson, managed offices, owned and operated various businesses, consulted with other business owners to help them with their companies, and was in the Top 2.5% of LJ Hooker Internationally for sales performance.

In mid-2022, I ended up in an unfortunate arrangement from which I needed to extract myself. It caused a big distraction in my life and career, and my performance was far from acceptable. I was basically ready to leave the industry.

However, I was introduced to Iain Carmichael and the management team while looking for solutions. I had heard great things, and the meeting did not disappoint. I put faith in their commitment, and I quickly learned my future success was now over to me because the tools were there at LJ Hooker Property Centre.

I basically started again from a standing start, and six months later, in December 2022, I had my best settlement month in over ten years, and in February 2023, I again surpassed that result.

LJ Hooker Property Centre has a culture and approach where the sole goal is to ensure you, as a Real Estate Agent, are given the support required to ensure you are dollar productive. It is not a mindset of blame. It is an approach of what can we do to make your day better.

There are a lot of empty promises in the business of Real Estate. However, from my experience and observations, if you have any doubts, quickly get over them and join the LJ Hooker Property Centre team because your best months are ahead of you.

I wish I did it sooner!

Scott Watson

LJ Hooker Property Centre, a well-oiled machine.

After working in another smaller office for 14 years I felt it was time for a change - a change I was scared of doing previously.

After meeting with Iain & Graeme I knew straight away that this office was the right fit for me moving forward in my career, and I was right.

It has been a fantastic move and I have been made to feel welcome by the whole Carmichael family and the rest of the team.

The great systems they have in place made for a quick and easy transition into listing and selling and I have already increased my appraisal numbers from about 6 a month to 30 a month.

They are always happy to help if you get stuck with something.

"I wish I did it sooner!".

Unbelievable

Kylie Walsh - General Manager of Di Jones - Founder of Regrowth

You guys are unbelievable - you are so far ahead in front of the competition, it's not funny

A-Grade company

Lee Woodward - CEO - Realtair Academy

An A-Grade company that uses the right people, the right tools, the right systems.

One thing I love about the company so much is that the leadership team does not sell real estate. They service real estate Agents. That is very unusual in this country.

Great company.

A fantastic example of modern real estate leadership.

The clarity that James & Graeme have around their role and the outcomes they need to execute for the sales team daily is outstanding.

Your company-managed Agent-based Prospecting & Marketing Plans, are brilliantly driving sales success for your agents.

This is an excellent example of a professionally run real estate business.

I look forward to watching your business continue to grow and provide the unsurpassed environment you have created.

Contact

Iain Carmichael

Director

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